International Trade 101: Top 6 Mistakes US Exporters Make

As an exporter, it is important to avoid common mistakes in order to ensure success in the global marketplace. Here are some of the biggest mistakes that US exporters make:

  1. Failing to research the target market: One of the biggest mistakes that US exporters make is failing to adequately research the target market. It is important to understand the cultural, economic, and regulatory environment of the target market in order to develop a successful export strategy.
  2. Neglecting to protect intellectual property: US exporters should be aware of the importance of protecting their intellectual property, including trademarks, copyrights, and patents. Failing to adequately protect intellectual property can lead to costly legal disputes and damage to a company’s reputation.
  3. Underestimating the cost of exporting: Exporting can be a complex and costly process, and US exporters should be prepared for the various expenses associated with exporting, such as shipping costs, insurance, and customs fees. Failing to accurately estimate the cost of exporting can lead to financial difficulties and could even jeopardize the success of the export venture.
  4. Not having a solid export plan: It is important for US exporters to have a well-developed export plan that outlines the goals and objectives of the export venture, as well as the strategies and tactics that will be used to achieve these goals. Without a solid export plan, it can be difficult to effectively manage the export process and to achieve success in the global marketplace.
  5. Failing to comply with export regulations: US exporters must be aware of the various export regulations that apply to their products or services, and must ensure that they are in compliance with these regulations. Failure to comply with export regulations can result in significant fines and other penalties, as well as the risk of losing access to certain markets.
  6. Neglecting to build relationships with foreign partners: Building relationships with foreign partners is essential for success in the global marketplace. US exporters should be proactive in building relationships with foreign partners, including distributors, agents, and customers, in order to effectively manage the export process and to build a strong presence in the target market.

By avoiding these common mistakes, US exporters can position themselves for success in the global marketplace. It is important to be proactive and to take a strategic approach to exporting in order to minimize the risk of mistakes and to maximize the chances of success. Need to learn more? DSU offers a range of courses and programs for each step of your exporting journey. Having the right information can help avoid these common pitfalls. Start your professional development with TRD-201 Exporting Importing Environment to build a plan for success.